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Start Small Starting small and encouraging growth means you have to settle for less than you'd like to start, and then make wise choices to slowly adjust how you do business. The rules for shoestring startups are different than for well funded startups. You cannot take the same risks, and you do not have the same choices. Many sources that offer advice to "shoestring startups" make all kinds of suggestions for managing on what they call a small budget. I read a web designer's philosophy today, and he said that he would not build a website for a business that was not willing to invest $10,000 to make it work, because he felt it would be a waste of time. I don't agree. Because I work with people all the time who have to substitute wise work for money. They have determination and are willing to work hard, they just don't have the money to put behind it. I know it can be done if you are willing to sacrifice, and compromise, and adapt. I have yet to see any other source that has any kind of instruction for what to do if you do not HAVE a budget at all! When I talk about limited funds, I don't mean hundreds instead of thousands. I mean ones and tens instead of those thousands. You have to work within what you really have. And if you don't have it, that is not reason not to find out what you can do with grit and hard work. It WILL be hard work. And you'll put in months before you see the indications you want that it is working. When those indications come they will be small and insignificant by corporate standards. That's ok! Progress gets you there, even if it is small progress! The key is to start with what you have, and then work in a constructive way to build your small assets (even if they are just talents and skills) into something to be proud of. This IS possible for anybody who is willing to learn, and who is willing to roll up their sleeves and stick it out.
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