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Step By Step to Success A wide Range of tips for business organization, marketing help, integrated advertising suggestions, and more. All those little tips that don't seem to fit in anywhere else that will help you get from a good idea, to a successful result.
Quick Tips:
When you need software, look for shareware. Some software is even free to use. Demos are usually a waste of time unless they have limited features, or if you only need to use it once. Try http://www.zdnet.com or do a net search for Windows Shareware, or Mac Shareware. Check the Shoestring Startups page for info on finding free software, and for instructions on using specific types.
There is the "official" way to do things, and there is a "make do" way to do them. The Make Do solution will often work to get started, as long as you prepare to convert over to a more effective way once your business can support the cost. I am not talking about taking legal shortcuts, rather doing work yourself instead of hiring it, or processing things by hand instead of with automated software. This is especially applicable when you see someone else's system and feel it has merit but you would like to do it differently on your own. Startups are difficult to get going if you start by throwing money down the hole to make it work just like the established one you looked at.
If you see a business program and think, "I could do that better", maybe you could. But proceed carefully, usually it is harder than it looks. Make sure you carefully analyze the parts of the business, the skills involved, and the technology required. Chances are you can do a better job, but only if you are willing to commit a lot of time and energy (at minimum) and some financial resources to learning how to do it right, and to making it successful.
For Do It Yourselfers who want to build up a copy-cat program from someone else, it really pays to try out the other program first, but be warned, there may be some legal gotchas there. You cannot use the established program as a resource for your own program...in other words, you cannot use their business literature and instructional material to build your own competing business, you have to create your own materials. Some companies will also have you sign an agreement not to participate in a competing business within 2 years of participating in theirs. You may use their program to learn valuable skills and procedures, but you may not violate their copyrights. Keep it clean and legal. Only invest in the tools that really pay to invest in. The right tool can save you time and money, but there are also a lot of tools that are more appropriate to a large or well established business, but not necessary to a beginning one. Carefully assess the need, the cost, and the potential benefit before making a purchase that may put you in debt for years for little immediate benefit. The trick is to balance the time saved from purchasing a tool or service, with the money saved by doing it yourself.
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